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“We believe that love is a question of hazard,” he said.
But like all online dating sites, Tinder needs to make money and cannot exist on love alone.
Match Group, the online dating behemoth that owns the wildly popular Tinder, as well as other matchmaking companies such as Ok Cupid, and Plenty Of Fish, raised almost US0 million in its initial public offering late last year.
Based on the IPO price, the group has a market value of about US.9 billion.
” Heysen believes that some users are attracted to sites with subscription models because they signal that people are more serious about dating.
RSVP, which has about 2 million users, offers free membership but users must pay between A and A for “stamps” to make contact with others.
Heysen says that while Tinder opened up the online dating market to a new breed of apps, the company is still finding its feet.
He thinks the challenge now for Tinder revolves around people’s motivation for using the site.In 2014, Fairfax Media-owned RSVP, which launched in 1997 as Australia’s first online dating site, signed a A million merger agreement with rival site Oasis Active in a bid to secure its position against international rivals.Dave Heysen, CEO of RSVP/Oasis, says online dating apps such as Tinder have forced the market to lift its game.While all Tinder users could formerly swipe right if they were interested in someone or left if they were not, the new premium model takes away the unlimited swipe rights for those who don’t pay. In Australia, it costs A.99 per month, while the cost in the US is US.99 for users under the age of 30 and double the price for those who are older.Tinder has been criticised as being more of a popularity game than a serious dating site and the new premium model may put this to the test.In a bid to monetise its offering, the dating app has introduced a premium service called Tinder Plus.