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People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.
Paid dating sites, and sites for people who are seeking partners with specific characteristics are popular with relatively large numbers of online daters: Organized outings are much less common, as just 4% of online daters have attended a group outing or other physical event organized by an online dating site.
Compared with when we conducted our first study of dating and relationships in 2005, many more Americans are using online tools to check up on people they used to date, and to flirt with potential (or current) love interests: Young adults are especially likely to flirt online—47% of internet users ages 18-24 have done this before, as have 40% of those ages 25-34.
And while younger adults are also more likely than their elders to look up past flames online, this behavior is still relatively common among older cohorts.
Some 42% of Americans know someone who has used online dating, up from 31% in 2005.
And 29% of Americans now know someone who met a spouse or other long-term partner through online dating, up from just 15% in 2005.
Moving beyond dates, one quarter of online daters (23%) say that they themselves have entered into a marriage or long-term relationship with someone they met through a dating site or app.
That is statistically similar to the 17% of online daters who said that this had happened to them when we first asked this question in 2005.
Yet even some online daters view the process itself and the individuals they encounter on these sites somewhat negatively.
Around one in ten online daters (13%) agree with the statement that “people who use online dating sites are desperate,” and 29% agree that online dating “keeps people from settling down because they always have options for people to date.” Familiarity with online dating through usage by friends or family members has increased dramatically since our last survey of online dating in 2005.
Younger adults are also more likely than older ones to say that their relationship began online.
Some 8% of 18-29 year olds in a marriage or committed relationship met their partner online, compared with 7% of 30-49 year olds, 3% of 50-64 year olds, and just 1% of those 65 and older.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.