Marketing statistics for dating websites

10-Apr-2020 09:05 by 6 Comments

Marketing statistics for dating websites

You're scrolling through your Facebook and Instagram feed and what do you see?Photo after photo of your friend's new boyfriend, your sister's kids and engagement statuses from those high school sweethearts you grew up with.

That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.

Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.

Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.

For those 55 to 64-year-olds that use online dating, there has been a 6% increase from 2013 to 2015.

For women, online dating statistics show that a woman's desirability online peaks at 21.

Many online daters enlist their friends in an effort to put their best digital foot forward.

Some 22% of online daters have asked someone to help them create or review their profile.But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.One-in-five online daters have asked someone else to help them with their profile.More than 40% of men said they lied about their jobs in an effort to sound more successful.No wonder people lie on their dating profiles-friends are helping them build their profile.Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.