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What I can remember is that before my first interview, I went through a rigorous research process and here is the exact outline I used to guide the process: -Build a magnetic social media presence -Blog to generate targeted traffic -Establish and affiliate marketing program -Grow the email list -Deliver online contests and other promotions with positive ROI Based on what I could find online, I made analytical notes that included what I liked about their marketing strategy, what I didn’t like, and where I thought I could make an immediate impact.