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To generate matches, Ok Cupid applies data generated by users' activities on the site, as well as their answers to questions.Users who receive high ratings may be notified by email that they are in the "top half of Ok Cupid's most attractive users" and "will now see more attractive people in [their] match results".The email also reads "And, no, we didn't just send this email to everyone on Ok Cupid. Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.Rudder prefaces the experiment results by stating: "...Ok Cupid was initially owned by Humor Rainbow, Inc.
Ok Cupid's founders (Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn) were students at Harvard University when they gained recognition for their creation of The Spark and, later, Spark Notes.Among other things, The featured a number of humorous self-quizzes and personality tests, including the four-variable Myers-Briggs style Match Test.Spark Match debuted as a beta experiment of allowing registered users who had taken the Match Test to search for and contact each other based on their Match Test types.if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site.That's how websites work." In May 2016, a team of Danish researchers have made publicly available the "Ok Cupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on Ok Cupid for research purposes (e.g., for psychologists investigating the social psychology of dating).Any adult may join the site and all users may communicate with others via private messages or an instant messaging "chat" function.