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Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.
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1800s: Aristocrats Catch On Always on the lookout for ways to exploit media for their own ends, aristocrats in the 1800s used personal ads to broadcast their interest in romantic engagements that seem scandalous by today's standards.
An 1841 ad in the Journal of Munich tells of a 70-year-old Baron seeking a woman "between 16 and 20 having good teeth and little feet." (Well...
() 2010 - Today By 2010, different dating sites existed for virtually every city, sexual orientation, religion, race and almost every hobby, making it easier to find exactly what we're looking for and harder to stumble on someone who exists outside our pre-defined bubbles of identity.
In 2002, Wired Magazine predicted, "Twenty years from now, the idea that someone looking for love won't look for it online will be silly, akin to skipping the card catalog to instead wander the stacks because 'the right books are found only by accident.'" Online dating is the new norm for introductions, replacing the role of traditional personals and in many cases, merging with the functions of social media.
But as magazines and periodicals such as The Wedding Bell in the US and The Correspondent, Matrimonial Herald and Marriage Gazette in the UK hit the newsstands with immense popularity, matchmaking and personals took off as well, creating the first wave of true mainstream normalization for the personal ad.
Late 1800s: The Scam Emerges You know, someone's always got to ruin the party.
I mean, one could argue that even Voyager 1's Golden Record is kind of a massive, interstellar personal ad (complete with the recorded sound of a kiss! It's as if humanity decided to document all our best features and send them into space with this message: So dating apps are really the latest manifestation of human beings doing what we've always done -- create new tools to communicate and then turn around and use those tools to find love, sex and companionship.
1695: The First Personal Ads According to history professor H. Cocks (seriously --The Best Name Ever for an academic) personal ads began as a way to help British bachelors find eligible wives.
Even before the Web itself, bulletin boards and newsgroups hosted a variety of ways people could use technology to meet others with similar interests, including dating.
Services such as America Online, Prodigy and eventually Craigslist offered chat rooms, forums and online classifieds of use to singles.
Like the Internet today, lonely hearts ads were suspected of harboring all sort of scams and perversities.